Content Marketing

Huawei Mate 7

Wait no more! Huawei Mate 7 is finally here!

Features:

• Capture amazing shots with advanced Camera features!

Capture the best memorable events and scenes with your Huawei Mate 7. With a 13MP lens while the front camera being 5MP, be sure to capture precise and details shots. His wide angle lenses also allow you to capture more of the background and all of your friends. And no worries, its low light performance will help you take great shots anywhere, every time.

• Fear not, have a secured mobile with maximum security!

With its 360 degree fingerprint sensor, unlock your mobile with no screen interaction. Huawei Mate 7 recognize its user and since the fingerprints are stored, feel at ease and be secure. All your private information and files are securely locked and stored with even an app especially designed for visitors.

• Enjoy your mobile with its long lasting battery life!

The Huawei Mate 7 can last longer than any smartphones. With its 720P screen which is quite bright and its network efficient power saving technology, it is most likely a blessing to have such a device at your disposal. Such technology ensures good performance of the mobile.

The image above was made by myself and could be used on social network to promote the product and its features.

Proposal to promote HTC ONE M9

Platforms to be used: Facebook and Twitter

The last online campaign used to promote this mobile was quite unsuccessful since as you will notice on https://www.facebook.com/HTCOneM9.Android?fref=ts , the official page for the product itself, the last post was from February 2015 which is quite outdated. No feedbacks and replies have been given to customers who are asking questions and have queries about the new product. No information given about where and when the product will be available and no connection between any other platform such as the main website and another social media platform such as Twitter.

The new proposal

• ·         New like page with weekly updates
• ·         Updated information about the product
• ·         Keeping in touch and contact with customers
• ·         Linking Facebook, Twitter and the Main Website
• ·         Adding features to the Facebook page such as a rating poll
• ·         Uploading less photos to avoid customer confusion

Example of a creative advertising made by myself for the concept of ‘’ Buy 1 HTC ONE M9 and receive an HTC Desire 310 FREE’’ made by myself!

So i came up with these 2 advertising which i personally made. The first one could be used for a newspaper advertising or billboards and the second one could be use to promote the product via social network. The image is direct and the targeted market have an idea about how the mobile look like. The main promotion is clearly defined as well as where to get more information about the mobile. Note that the website on the first image is fictitious.

Mobile Internet and desktop computer collide!

As expected, in this era of technology with ever evolving high tech at our fingertips, Mobile internet usage has outdistanced desktop in total internet usage in the US as the most used digital platform. It was reported by comScore, a global leading company in digital media analytics that the access to the internet by the use of a smartphone rose by nearly 400% and no doubt, the use of tablet ascended by 1,721% during the same period.

The diagram above depicts the increase of smartphone, table and desktop usage.

Most surprisingly, the fastest growing consumer segment for mobile is not youngsters as you may think but those over the age of 55.

But more importantly, this increase in mobile usage with have a huge impact on websites and blogging. You might be asking yourself why?

Simply because websites and blogging sites will have to be optimized for mobile usage. Ever wondered why while browsing through some sites on a mobile device, you encounter lag and long minutes for interval on the loading page?

This is precisely why websites or blogs will have to be optimized for mobile usage. To give the best service and ranking to their pages. Giving the best service will ensure website to have move viewers and to appear in the best search results which eventually means a good ranking.

And for those websites who are unwilling to adapt their websites to these new changes, you are kindly requested to do so since with the launch of the Google Mobile-friendly test,  instant analysis can be made to rate how optimized and friendly your website is.

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