Proposal to promote HTC ONE M9

Platforms to be used: Facebook and Twitter

The last online campaign used to promote this mobile was quite unsuccessful since as you will notice on https://www.facebook.com/HTCOneM9.Android?fref=ts , the official page for the product itself, the last post was from February 2015 which is quite outdated. No feedbacks and replies have been given to customers who are asking questions and have queries about the new product. No information given about where and when the product will be available and no connection between any other platform such as the main website and another social media platform such as Twitter.

The new proposal

• ·         New like page with weekly updates
• ·         Updated information about the product
• ·         Keeping in touch and contact with customers
• ·         Linking Facebook, Twitter and the Main Website
• ·         Adding features to the Facebook page such as a rating poll
• ·         Uploading less photos to avoid customer confusion

Example of a creative advertising made by myself for the concept of ‘’ Buy 1 HTC ONE M9 and receive an HTC Desire 310 FREE’’ made by myself!

So i came up with these 2 advertising which i personally made. The first one could be used for a newspaper advertising or billboards and the second one could be use to promote the product via social network. The image is direct and the targeted market have an idea about how the mobile look like. The main promotion is clearly defined as well as where to get more information about the mobile. Note that the website on the first image is fictitious.